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Increase Your Brand Awareness

Making Connections and Marketing Your Organization

Making connections with students is key to your recruiting success. Not only do you need to identify potential candidates, but you also need to know the best ways to market your organization and job opportunities to them. In addition to using Handshake, posting jobs, conducting on-campus interviews, and attending career fairs, we’ve listed some of the additional methods for reaching potential candidates:

  • Engineering student organizations provide opportunities to network with students while gaining exposure to your organization and job opportunities.
  • International students represent numerous countries around the world and bring tremendous talent to the workplace. Most employers without security clearance requirements can hire international students who hold F-1 visas for limited periods of employment.
  • Publicize your events by entering them in your Handshake recruiting account. Remember, if ECS doesn’t know about your activities, we can’t help promote them to students.
  • Host a lunch and learn, tech talk or meet & greet or your on-campus interview to promote your opportunities and fill any open slots on your interview schedule.
  • Career Week and Intern Week are strategically placed right before our career fairs to help targeted groups of students prepare for their job search and connect early with employers.

Improving Visibility

Listed below are our recommendations for improving visibility and brand awareness:

  • Hire co-op and intern students and ensure that they have an outstanding experience. Students will return to campus as brand ambassadors for your organization.
  • Support student research or participate in departmental capstone design programs.
  • Volunteer to judge the Fundamentals of Engineering showcases or Capstone projects. 
  • Become an ECS Partner to gain additional recognition and enhance brand awareness.

Consider sponsoring:

  • An event such as one of the career fairs, Career Week or Intern Week, to gain visibility for your organization with thousands of interested engineering students.
  • A table or award at a department’s annual awards banquet.
  • Faculty research because student research assistants might be your potential hires. Hire co-op and intern students and ensure that they have an outstanding experience. Students will return to campus as brand ambassadors for your organization.

Remember, the more visibility you have on campus, the greater your chances of increasing your brand recognition.

Engage with Student Organizations

Capstone Contacts